Branding is “the marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.”Having a strong brand and corresponding strategy can position your business or personal career competitively in your market or industry. Without it, your company and website become another piece of noise on the Internet. Its touch-points are constantly spilling over into new ways to engage with your audience. Nowadays, a brand voice can literally mean a brand voice (we’re talking to you siri and alexa). Your once sacred, brand guideline protected logo can now shapeshift into a new wordmark every day (we’re looking at you google).
Every brand has a story to tell. And the more intoxicating the story, the more engagement and loyalty you get from your audience. So our brandtenders help craft a brand story that’s authentic, relevant and unique. One which flows in a way that stirs up emotions and solidifies connections across a myriad of touchpoints. Becoming the embodiment of the brand that’s emboldened to endure over time.
The best logos look almost effortless in their creation. But behind that simplicity is a cocktail of design, disruption, strategy, and technology perfectly blended by a team of brandtenders to present a tasteful and charismatic identity that leaves you with a positive brand impression at every interaction.
Brand communication is an ongoing conversation that influences opinions and fosters connection between your brand and its stakeholders. Think of it as the voice of your brand, delivering meaningful, informative and focused messages across traditional and digital marketing channels.
t’s time to put theory into practice. To take your strategically crafted brand identity and put it out into the world. To our people this is where it gets real. Where your brand story, identity, and values coalesce into tangible elements for consumers to see, touch and hear. Whether it’s a business card or a blimp we make sure your brand fingerprint is indelibly on every touchpoint.
Our brand marketers are good with names. They’re well-versed in the nuances that keep catchy from being cliche and clever from being corny. They know the right recipe starts with a good shot of sound strategic positioning and is topped off with a healthy dose of creative juices that result in your name (and tagline) to seamlessly align with your brand values.
Rev8altion begins every project with a branding workshop. The workshop is intended to analyze your company’s Strengths, Weaknesses, Opportunities, and Threats in the marketplace. In addition, we analyze the core target audience and identify key touch-points that will elicit a positive response resulting in more sales or leads for your company. Competitors are fully analyzed and key differentiators’ are identified and capitalized on.